Notes From My Course In Business School
Here is all you need to know about marketing:
You spot a hot chick at a party. You go up to her and say, "I’m fantastic in bed." That’s called Direct Marketing.
You’re at a party with a bunch of friends and you spot a hot chick. Have one of your buddies go up to her, point over to you and say, "He’s fantastic in bed." That’s called Advertising.
You spot a hot chick at a party. You get her phone number, call her up the next day and say, "Hi, I’m fantastic in bed." We'll call that Telemarketing.
You’re at a party when you spot a hot chick. You get up, straighten your tie, walk over to her and bring her a drink. You compliment her on how she's dressed. Be sure to open the door for her, pick up her purse if she drops it and even offer her a ride later. Then you say to her, "By the way, I’m fantastic in bed." You got it - Public Relations.
Finally, you’re at a party and spot a hot chick. She walks up to you and says, "I hear you’re fantastic in bed." Now that’s Brand Recognition.